Stepping Up To The Challenge: Business 40 Mitigation
CHALLENGE : In November 2018 a 1.2-mile section of Business 40 was closed, scheduled to be completed in 2020. 80,000 Vehicles use Business 40 daily who are affected by the closure
STRATEGY: The Piedmont Authority for Regional Transportation (PART) in collaboration with North Carolina Department of Transportation (NCDOT), City of Winston-Salem, and Winston-Salem Transit Authority (WSTA) began planning in early 2016 on ways to help reduce the challenges commuters would face during the closure. New and improved transportation options were developed with funding from Federal Highway Administration (FHWA) and NCDOT.
Congestion Management: P&R lots, expanded transit, and congestion management
Incentives: Emergency ride home, subsidized vanpool and transit pass incentives (50% off), and mobile app for transit ticketing
Communications and Marketing: Website, social media, PR, advertisements, promo materials, events, sponsorships, and call center